ology•group - question everything

Robin's Bio

• Robin Falkoff brings a brand planning orientation to the team with close to 20 years of experience working in the corporate, supplier and agency sides of the business.
• Robin is an experienced focus group moderator, one-on-one interviewer and observationalist, bringing along her brand planning toolbox to help probe deeper into the issues at hand. She also has detailed experience from creative design and implementation to action-oriented implications.
• Robin is interested in understanding ways for brands to connect with their consumers. Thus her research focus has been creative exploratories, product development, and ethnographies.
• Her passion, creativity and enthusiasm come through in her approach to research. She understands the challenges facing brands and consumers today. Robin can draw anyone into a conversation from men talking to her about sex to women talking about the real truths about menopause.
• Prior to starting the ology group:
  • Robin was SVP, Director of Brand Planning at J. Walter Thompson (where she helped start JWT Digital working on Sun, Merrill Lynch, Warner Lambert and new business)
  • She has also worked at Bozell, D’Arcy, and DDB
• Robin is an avid consumer herself, and is often given time limits by her family when making shopping trips. (She can spend hours observing what people are buying, shopping dynamics, talking to sales help and combing the shelves for new products.) In her spare time, Robin is the taxi service for her 2 boys